Christmas has always been a season that even the world of TV ads seems to celebrate. We know that apart from the 5-minute long thematic Station IDs of the giant networks, there would always be these 30 second long commercials expressing how products can be enjoyed throughout the season. Hasty enough to make their ads fitting for the time being Christmas, others would just dare to project even a beer-party session of Manny Pacquiao on a Christmas eve together with friends from the showbiz industry. All of those yearly concepts and much money spent for airtime just for the heck of saying Merry Christmas and a concealed plead to buy their products. But can anyone of them make a difference from the rest? Can anyone of them project some endearing values that are very timely not just for any Christmas season but for perennial occurrences as well? I can answer yes if and only if you will agree with me. One proof, I guess, is the latest Christmas ad by a fastfood chain. Even if the same purpose to sell their products is apparent, it seems that it elates itself apart from the others by touching the heart of viewers especially the mothers. If you haven’t had the time to watch it, it goes this way:
It was just a lazy day and malling might have been the great minute’s escape of the mother from tiring household chores though not much of them because she has to carry her child. If not, it may be a scheduled day for near-Christmas shopping in a tight budget. That may be the precise reason why the mother cautions her child not to ask for anything. The day’s twist turns when the child noticed the mother’s eyeglasses as it fell off in its rightful position perhaps out of a loose tread or a semi-broken part. The mother tried to fix it before she found her child running towards a boutique. At first, it seemed for the mother that the child is about to break her golden rule not to ask for things to be bought for him. To her surprise, the boy is about to buy, out of his own savings, a new eyeglasses for her saying that it would be his Christmas gift for her. The mother, touched by the boy’s warm attempt to give him a gift asked about the boy’s wish who later on found himself feasting over his favorite fastfood meal.
No I am not on the company’s payroll and much less can I claim that I’m a discreet part of that fastfood stuff. But I can’t keep on stopping by at the front of the television whenever I chance upon their latest Christmas ad, which I suppose, has much more to say than mere station ID’s of the giant TV networks that were made to rival the creation of the other and for rating’s domain. The projection of values in a mother-child relationship: this, I suppose, is what makes this latest TV ad stand out from the rest that were merely portraying a mock Korean love story over a serving of jjamppong or that of an herb supplement portraying a man running backwards saying that he is stronger.
The pedagogical nature of the ad might have been hidden in the way the short-lived story communicates itself to the heart of those who would chance upon it in their television screens and how they seem to stop for a while and ponder on its message. More than mere attraction to invite viewers to treat their child in their favorite fastfood chain, it makes children realize how they can do something to make their parents happy. Most of the times, it is not just about mere gifts that children try to offer for their parents on Christmas eve but the intentions of a son or a daughter to recognize them. More to what a simple attempt to make them happy by simple acts of generosity, parents tend to see these ways as acts of love not just repaying their efforts in parenting but an eternal reward to keep for the rest of their lives.
It was just a lazy day and malling might have been the great minute’s escape of the mother from tiring household chores though not much of them because she has to carry her child. If not, it may be a scheduled day for near-Christmas shopping in a tight budget. That may be the precise reason why the mother cautions her child not to ask for anything. The day’s twist turns when the child noticed the mother’s eyeglasses as it fell off in its rightful position perhaps out of a loose tread or a semi-broken part. The mother tried to fix it before she found her child running towards a boutique. At first, it seemed for the mother that the child is about to break her golden rule not to ask for things to be bought for him. To her surprise, the boy is about to buy, out of his own savings, a new eyeglasses for her saying that it would be his Christmas gift for her. The mother, touched by the boy’s warm attempt to give him a gift asked about the boy’s wish who later on found himself feasting over his favorite fastfood meal.
No I am not on the company’s payroll and much less can I claim that I’m a discreet part of that fastfood stuff. But I can’t keep on stopping by at the front of the television whenever I chance upon their latest Christmas ad, which I suppose, has much more to say than mere station ID’s of the giant TV networks that were made to rival the creation of the other and for rating’s domain. The projection of values in a mother-child relationship: this, I suppose, is what makes this latest TV ad stand out from the rest that were merely portraying a mock Korean love story over a serving of jjamppong or that of an herb supplement portraying a man running backwards saying that he is stronger.
The pedagogical nature of the ad might have been hidden in the way the short-lived story communicates itself to the heart of those who would chance upon it in their television screens and how they seem to stop for a while and ponder on its message. More than mere attraction to invite viewers to treat their child in their favorite fastfood chain, it makes children realize how they can do something to make their parents happy. Most of the times, it is not just about mere gifts that children try to offer for their parents on Christmas eve but the intentions of a son or a daughter to recognize them. More to what a simple attempt to make them happy by simple acts of generosity, parents tend to see these ways as acts of love not just repaying their efforts in parenting but an eternal reward to keep for the rest of their lives.
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