Changes are inevitable. It is a reality that counts more not just as a signification of new standards but the dawn of the rapid pace of commercialism. Have you ever reckoned that even our classic sign that ‘Christmas is near’ has changed? Wrapped by the banners of commercialism, we see that even the Christmas in the Philippines is now marked by the opening of new SMs in the entire country.
I can still remember what an SM official said during the opening of SM Valenzuela a couple of years ago, “We bring SM to the people.” By this, they mean that they are doing what is in dire good for the consuming public, that they don’t want people to look for SM. This “kapit-bahay” mentality is very prevalently used in the drive of our famous commercial centers to gain the majority of the availing public never minding other implications. They are putting on the white veil of a seemingly noble intention to cover-up the monster of greed within. This is so true notwithstanding the fact that its owner, Henry Sy, has now been proclaimed as the richest man in the Philippines.
Funny as it may seem but Christmas has turned out to be one of the most celebrated themes of commercialism within the year. A gift is a must. Again, this is very true notwithstanding the fact that they continually introduce another multiplicity of occasions including grandparents’ day and any other day just to cause a clamor, an invitation to buy.
This is just a wild guess: People are continually positioned in a state where there seems to be no international crisis coming. Even the government says that we are not heavily affected and we will not be heavily affected in the future. Well, anyhow, we are down under the plane’s economy class. That is why things would not really matter if the people get poorer and poorer as the richer ones get richer and richer. The new banner is “spend now, die of hunger later.”
Just a clause to end this Christmas commercialism scrutiny: BE PRUDENT AND SPEND WISELY!
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